91% of companies state that the demand for marketing automation has increased massively. But you need the right tool to achieve the above results. Here are the 8 best options to consider:

1. Fibr AI

Fibr AI works as a marketing automation platform that brings together personalization, testing, and workflow orchestration in one place. It handles the repetitive parts of the customer experience and conversion on your website. 

Our personalization agent, Liv, syncs with your Google, Meta, TikTok, and LinkedIn accounts and automatically imports your ad campaigns and audience segments. Then you link the landing pages you want to personalize for the ads. 

Liv scans each element and tailors the post-click experience according to user segments. You can either automate the approval of variants or refine them before launching. All variants will be shown to users based on the ad source.

MAX works as an A/B and multivariate testing agent that automates the entire optimization cycle. 

It runs experiments across landing pages and campaigns, ranks hypotheses by projected conversion lift, and suggests changes to copy, visuals, and layout. You get clear explanations of what’s holding performance back and what impact each fix can have. 

Traffic is distributed intelligently across variants, so the data stays accurate. If you prefer a hands-off workflow, you can automate the whole cycle and let MAX promote winners and retire the underperformers on its own.

Together, these agents help brands create dynamic landing pages, trigger personalized experiences from ads or user behavior, and run large campaigns without the usual back-and-forth. Marketing, product, and growth teams can work in the same space while keeping site quality and messaging consistent.

Fibr also brings GEO insights that help you understand how your brand shows up across AI-driven and generative search platforms. After connecting your analytics, you can see audience demographics, content performance, GEO traffic, and query-level shifts. 

Fibr calculates scores for visibility, sentiment, and mention quality, and generates content suggestions when it finds gaps. This helps keep your branding consistent across search results, ads, and landing pages.

Key features

• Lets you build and edit landing pages with a no-code visual editor that works for both marketing and growth teams.

• Connects with your existing analytics, ad platforms, and CRM to keep marketing workflows running smoothly and consistently.

• Launches bulk landing page creation for large campaigns in one go.

• Lets you track performance for every variation in your bulk flow to see what is working through an intuitive dashboard

• Adjusts customer reviews, testimonials, and social mentions so they fit your ad content and messaging.
  
  

Pros 

• Saves hours of manual work each week through automated personalization and testing

• Lifts conversions with campaigns that adjust to each visitor’s intent in real time

• Helps teams ship more campaigns without increasing headcount

• Reduces guesswork by showing clear performance issues before they hurt results

• Improves ROI since every landing page variation is optimized automatically

• Supports better collaboration across marketing, content, and growth teams
  
  

Pricing

Fibr AI offers a 30-day free trial. Plus, we offer a pay-as-you-go model. So, you only pay for what you use and scale your marketing operations without going overboard with your budget. Agencies and enterprises can also customize their plans to meet their needs.

Our take

• Automated workflows: Fibr AI runs your entire marketing cycle end-to-end, from generating campaign variations to optimizing them, so you skip repetitive setup work and avoid waiting on design or dev teams.

• Faster outcomes: Its agents launch tests, refine messaging, and adjust journeys in rapid loops, helping you reach high-performing campaigns much sooner.

• Lower bias: The combination of automated decision-making and human oversight keeps optimization grounded in real data instead of subjective preferences.

• Scalability: The platform easily adapts to your growing audiences, new channels, and bigger campaign volumes without increasing your team’s workload.

• Compliance and data protection: Strong privacy controls and strict policy checks keep customer data secure and make sure every automated action aligns with regulatory standards.
  
  

2. Brevo

Brevo is an email and SMS marketing automation platform with a CRM. You get ready-made templates, guided automation, and intuitive tools. The tool’s AI optimizes every campaign with tailored product recommendations. You can see clear insights into what works and identify ideal send times to boost open rates and conversions. 

Moreover, Brevo lets you create multimedia campaigns for WhatsApp. You can manage all conversations on your WhatsApp Business account directly in Brevo. 

Key features

• Tracks customer behavior across channels to trigger targeted follow-ups

• Builds segmented user journeys using attributes, actions, and engagement patterns

• Sends transactional emails and SMS through a reliable API

• Supports multichannel campaign orchestration inside a single workspace
  
  

Pros 

• Supports stronger targeting with detailed segmentation and activity tracking

• Makes outreach more consistent with reliable transactional email delivery
  
  

Cons

• The templates aren’t very flexible and are not suitable for complex marketing tasks

• The dashboard is slow sometimes
  
  

Pricing

Brevo’s pricing plans start at $18/month. It also offers free and custom plans

Our take

We found Brevo easy to pick up and surprisingly effective for running day-to-day marketing automation. The workflows feel natural, even when you build multi-step journeys across email, SMS, and WhatsApp. Segmentation is solid and helped us send more relevant messages without extra work. 

However, it lacked campaign customization features. Also, bigger companies may find it quite limiting for complex campaigns. This digital marketing automation platform is a good choice for email-heavy businesses and SMBs.

3. HubSpot

HubSpot is one of the most popular AI-powered marketing automation and management platforms. It brings your CRM, marketing tools, and sales data into one place, so every workflow feels connected. The platform tracks each contact’s actions, scores leads based on their intent, and helps you shape the right journey for each prospect.

You can build automated workflows for emails, ads, follow-ups, and handoffs without any complicated settings. 

HubSpot’s CRM shows you every interaction and sets up trigger campaigns the moment someone fills a form, opens an email, or hits a key page. Its AI suggestions help refine your messaging and guide your next step, so you don’t waste time guessing what to do.

Key features

• Offers AI-powered email tools and personalization tokens to send customized campaigns at scale using CRM data.

• Automates social media post scheduling  

• Lets you embed chatbots and live chat to engage visitors, capture leads in real-time, and feed data into contact records automatically.

• Creates forms and dynamic CTAs for more conversions 
  
  

Pros 

• Gives full visibility into every contact and deal, helping teams make smarter decisions

• Helps marketing and sales work together seamlessly, reducing lost opportunities

• Boosts campaign performance by showing which channels and messages drive results
  
  

Cons

• This marketing automation software has a steep learning curve

• A/B testing is locked behind expensive tiers
  
  

Pricing

HubSpot Marketing Hub’s subscription starts at $20/month per user. 

Our take

The AI-driven suggestions help target the right leads and improve conversions. Reporting and dashboards make it simple to track performance across campaigns. 

The downside is that it’s expensive. Smaller businesses and startups may struggle to justify the cost, especially if they don’t need all the advanced features. However, for teams with the budget and need for a full-featured automation platform, HubSpot delivers strong results.

4. Omnisend

Omnisend is a marketing automation platform built for ecommerce businesses that want to reach customers across email, SMS, and push notifications from one place. It helps you run email campaigns, send texts, trigger messages based on user behavior, and even recover abandoned carts.

What stands out is how Omnisend blends automation with personalization: you can send messages tailored to individual behavior or past purchases, automatically split audiences, and run workflows such as welcome series, cart recovery, and post‑purchase follow-ups.

Key features

• Create dynamic product recommendations inside emails to boost cross-sells and upsells

• Integrate with popular ecommerce platforms like Shopify, WooCommerce, and BigCommerce

• Use pre-built templates for promotions, newsletters, and seasonal campaigns

• A/B test subject lines, content blocks, and automation workflows to improve results
  
  

Pros

• Increases sales with personalized messages and product recommendations

• Improves engagement by sending relevant content across multiple channels from one platform
  
  

Cons

• Reporting options are limited.

• The platform lacks email design flexibility.
  
  

Pricing

Omnisend has a free plan. The paid subscriptions start at $16/month. It also offers a custom plan for enterprises. 

Our take

We really liked how Omnisend lets us connect with customers across email, SMS, and push notifications. The automation templates saved us from building workflows from scratch, and seeing which messages actually drove purchases was a game-changer. On the flip side, some of the more advanced features are locked behind higher-tier plans, so smaller teams might feel restricted unless they upgrade.

5. ActiveCampaign

ActiveCampaign is a marketing automation platform with a built-in CRM. It covers email, SMS, and other channels while storing every interaction and deal in one place, so you always know who is where in your sales funnel.

The platform shines in advanced workflows and segmentation. You can build branching automations based on user behavior, trigger tailored emails or messages, and group contacts into dynamic segments depending on their engagement or attributes. This lets you run nurture sequences, lead-scoring flows, and personalized campaigns.

Key features

• Generate complete email and SMS campaigns with AI-assisted content, layout, and send settings.

• Discover high-value audiences automatically with AI-suggested segments.

• Trigger automations based on site and event tracking, reacting to real-time user behavior.

• Schedule emails using predictive send timing to reach each contact when they are most likely to engage.
  
  

Pros 

• Increases engagement with AI-driven segmentation and predictive send times

• Helps teams focus on high-value leads through automated lead scoring and behavior tracking
  
  

Cons

• The platform is not very intuitive for beginners

• Setting up advanced reporting is challenging
  
  

Pricing

ActiveCampaign offers a free trial. Piad plans start at $15/month. 

Our take

A limitation we noticed with ActiveCampaign is that advanced A/B testing isn’t available for all campaign types. It handles subject lines and email content well, but testing workflows or multi-channel campaigns isn’t as flexible as we would like. We appreciat being able to automate messages across email, SMS, and WhatsApp and segment contacts to deliver more personalized campaigns.

6. Klaviyo

Klaviyo is an email and SMS marketing automation platform built for online stores running on platforms like Shopify or BigCommerce. It brings together customer data, purchase history, and communication channels, so stores can reach shoppers with highly targeted emails and SMS campaigns.

You can trigger flows like welcome series, cart abandonment, and post-purchase follow‑ups. It also helps segment customers by purchase history or engagement and send personalized product recommendations.

Key features

• Runs cross-channel campaigns, including email, SMS, and mobile push from one platform

• Gives access to analytics and predictive intelligence to forecast customer lifetime value, churn risk, next purchase date, and optimize engagement timing

• Use predictive analytics for metrics like lifetime value, next purchase date, and churn risk, helping you target high‑potential customers and win back at‑risk ones.

• Generate content, flows, and campaigns automatically with built‑in AI agents
  
  

Pros 

• The tool makes capturing and converting leads easier with customizable web forms and pop-ups

• AI-powered product recommendations match each shopper’s preferences
  
  

Cons

• Some UI areas may feel a little cluttered

• You will mostly get the chatbot or email communication when asking for support
  
  

Pricing

Klaviyo offers a free package for under 250 profiles. The paid plans start at $45/month.

Our take

Setting up flows for welcome emails, abandoned carts, and post-purchase follow-ups was easy. The predictive insights stood out to us. Combining email, SMS, and push notifications in one platform made campaigns feel connected and consistent. The downside is that pricing can get steep as your contact list grows, which is challenging for smaller stores and startups.

7. Customer.io

Customer.io is a marketing automation platform that helps teams build event‑based customer journeys across email, SMS, push, in‑app messages, and more. It connects to first‑party data and triggers messages when users take specific actions or match certain attributes, so outreach feels timely and relevant rather than generic.

Automated campaigns respond to events like sign‑ups, purchases, form submissions, or custom events. Customer.io also supports multichannel messaging and branching journeys, letting you reach customers on the channel they prefer while keeping the logic behind messages flexible.

Key features

• Lets you visually build workflows using a drag‑and‑drop interface

• Send broadcasts and transactional messages alongside automated journeys

• Control campaign timing with delays, time windows, “wait until” conditions, and branching logic

• Manage multiple workspaces with role-based permissions for team control
  
  

Pros 

• Reduces errors and missed opportunities with flexible workflow control and conditional timing

• Simplifies team collaboration 
  
  

Cons

• This marketing automation software lacks reply-based message management

• It often lags while managing larger campaigns 
  
  

Pricing

Customer.io’s plans start at $100/month. They offer custom plans as well. Plus, you can get a free trial.

Our take

Automating messages based on real user actions saved us a lot of manual effort, and the multi-channel support kept our communication consistent. The downside is that the platform can feel overwhelming at first, especially for smaller teams or those new to marketing automation, and it takes time to get familiar with all the features.

8. Ortto

Ortto is a marketing automation and customer‑data platform that combines your marketing tools, customer data, and analytics in one place. It helps you build customer journeys that respond to real behavior and support outreach across channels like email, SMS, push notifications, and pop‑ups.

With this marketing automation platform, you can trigger campaigns based on events, like sign‑ups, purchases, and web activity, and send messages or follow‑ups automatically. It gives you a unified view of customers, so you understand what they did and tailor communication accordingly.

Key features

• Offers audience filtering via natural‑language commands, predictive suggestions for next-best actions, and AI-based enrichment of contact records

• Runs dynamic segmentation and custom audiences according to static attributes and event‑based behavior

• Provides advanced analytics with dashboards and revenue attribution to link campaigns and journeys back to actual business outcomes

• Lets you build complex customer journeys with a drag‑and‑drop workflow builder, including splits, delays, conditions, and multi-path logic
  
  

Pros 

• Helps you create complete customer journeys that boost engagement and conversions without coding.

• Combines email, SMS, push, and web messaging in one platform, saving time and reducing tool complexity.
  
  

Cons

• The setup is very complex

• Advanced features are locked behind higher tiers
  
  

Pricing

The pricing plans start at $169/month. You also get a custom plan and a free trial.

Our take

We loved how it let us trigger messages exactly when users took action, like signing up or making a purchase. Setting up multi-step journeys felt visual and flexible, and combining email, SMS, and push notifications into a single workflow saved us time. However, the setup took a couple of days. It’s ot very intuitive for beginners either.